New Orleans mayoral election, 1969–70
The New Orleans mayoral election of 1969-1970 resulted in the election of Moon Landrieu as mayor of New Orleans. This election also saw an unexpectedly strong showing for a Republican candidate; the party had previously had negligible support in the city.
Incumbent mayor Victor H. Schiro was term-limited after winning election in 1961 and 1965.
Candidates
Major candidates in the Democratic primary included:
- former State Representative and City Councilman-at-Large Moon Landrieu,
- City Councillor-at-Large John J. Petre had previously been a state legislator.
- Judge David Gertler was well financed and had strong support from the city's Jewish community
Results
First Democratic Party Primary, November 8, 1969
| Candidate |
Votes received |
Percent |
| Jimmy Fitzmorris |
59,301 |
34.53% |
| Moon Landrieu |
33,093 |
19.27% |
| William J. Guste |
29,487 |
17.17% |
| John J. Petre |
22,471 |
13.08% |
| David Gertler |
20,572 |
11.98% |
| Lloyd J. Rittiner |
2,678 |
1.56% |
| John J. Spann, Jr. |
1,707 |
0.99% |
| Addison Roswell Thompson |
1,248 |
0.73% |
| Dan G. Dial |
470 |
0.27% |
| Rodney Fertel |
310 |
0.18% |
| Maurice Charles Sciortino |
201 |
0.12% |
| Cecilia M. Pizzo |
198 |
0.12% |
Second Democratic Party Primary, December 13, 1969
| Candidate |
Votes received |
Percent |
| Moon Landrieu |
89,554 |
53.86% |
| Jimmy Fitzmorris |
76,726 |
46.14% |
General Election, 1970
| Candidate |
Party |
Votes received |
Percent |
| Moon Landrieu |
Democrat |
94,332 |
59.0% |
| Ben C. Toledano |
Republican |
65,558 |
41.0% |
Sources
- Orleans Parish Democratic Executive Committee. First and Second Democratic Primary Elections, 1969.
- Fitzmorris, James E. Frankly, Fitz! Pelican, 1992.